Tagged: Vietnamese web 2.0 clones Toggle Comment Threads | Keyboard Shortcuts

  • HarryD 9:20 am on May 11, 2009 Permalink | Reply
    Tags: Vietnamese web 2.0 clones,   

    HarryD’s 22 Immutable Laws of C2V (Cloning to Vietnam) 

    In the past few years, there are more than 100 web 2.0 startups or projects appear in Vietnam cloning many successful international business models. However, results were mixed. The “Cloning to Vietnam” bandwagon, which I will term “C2V”, has a little bit slowed down recently, but is now hot again with many Twitter wannabes in the latest wave.

    From my personal experience, I’ve “invented” some certain laws that can apply to predict a clone’s success probability. Just to share with you my experience in a quick and simple list that I call “22 Immutable Laws of Cloning to Vietnam” (my thanks to Al & Laura Ries for my own cloning of their “22 Immutable Laws” franchise!). Detailed discussions on each of these Laws will come in my following posts when I could find some time to write them down.

    I’m quite confident with these laws, we can fix most of struggling web 2.0 startups in Vietnam (of course given enough time, money and resources, which are always scarcities).

    In my opinion, it’s not bad or good being a cloner, but it’s how you clone that matters. Another thing is that there are always exceptions.

    1. The Law of Anti-Cloning. Don’t clone at all, create your own.

    2. The Law of Local Insights. If clone, start with local insights.

    3. The Law of Differentiation. Differentiate yourself from original model or they’ll soon pass you in Vietnam.

    4. The Law of Value. Your clone must offer its own measurable value proposition.

    5. The Law of Opposition. It’s best if you can position your clone in opposition to the original model.

    6. The Law of Focus. Find a laser focus for your clone and do not sacrifice this at any price.

    7. The Law of Coolness. You can’t acquire early adopters if you are not cool.

    8. The Law of Fads and Trends. Clone based on trends, not fads.

    9. The Law of Laziness. Vietnamese consumers are lazy, so pamper them with functionalities for lazy people!

    10. The Law of Engagement. Your product must engage users with one only first core functionality.

    11. The Law of Virality. Add virality to your clone through different tactics.

    12. The Law of First Movers. First movers today have an absolute advantage in becoming category leaders tomorrow.

    13. The Law of Followers. Followers should play the role of “opposition party” to the market leaders.

    14. The Law of Serial Trial. It’s ok to try thousand times to sharpen your one and only focus.

    15. The Law of Controllable Dictatorship. Dictators made great products, but remember to keep that under control.

    16. The Law of Prediction. The best way to predict your clone’s clear direction is to invent it.

    17. The Law of Scale. Traffic scale is not the only answer, but your focus decides your scaling strategies.

    18. The Law of Monetization. Find your own “monetization currency” for your clone to create a new industry and money will come in.
    19. The Law of CEO Branding. Your CEO must sacrifice her privacy to stand out to represent your startup to the public and other stakeholders.

    20. The Law of Founders of Two. Two founders is the perfect formula.

    21. The Law of Product-as-Advertising. Your product is your advertising.

    22. The Law of Seeking VCs. How low-profile you are, VCs will find a way to you right at the moment you became the category leader of a lucrative sector.

    I also work out a number of other laws that well apply to cloning web 2.0 models in to Vietnam, however a list of 22 is more than enough, so here are some foods for your thoughts:

     
    • Dung Tran 4:45 pm on May 11, 2009 Permalink | Reply

      Should have: The law of integration: Your clone must integrate with original model

    • pcspacevn 9:57 pm on June 28, 2009 Permalink | Reply

      Hi,

      Could I take your post and translate it to Vietnamese? I want to populate it in my blog. Please give me the permission. Thank you very much.

    • HarryD 2:40 pm on June 29, 2009 Permalink | Reply

      Dear pcspacevn,

      Feel free to translate and repost the piece, just provide the link to the original article so that anyone who would like to see the original English version can refer to, as some words might be difficult to be translated into Vietnamese.

      All best to your blog,

      Harry

    • Marcia Larson 12:18 am on July 7, 2009 Permalink | Reply

      Harry,
      Really insightful stuff here – wow, wish I’d read your blog before my presentation. I’m going to bookmark your site and keep reading when I get back to New York.

      Have a good one,
      marcia

    • Vinh 2:34 pm on July 9, 2009 Permalink | Reply

      I really do like your article her Harry. There are two faces of cloning as I have seen: Technical and Finance. Technical is considered done because if you can do it, then I can do ịt However, the finance part does not apply to every region at all. This is why most the the Viet Clone sites failed.

    • Hiep Nhu 9:43 am on October 28, 2009 Permalink | Reply

      There are lots of laws, huh?

    • taicrane 3:33 am on January 10, 2010 Permalink | Reply

      This post is funny…I don’t really like cloning though

    • Mimo 2:16 am on February 23, 2010 Permalink | Reply

      Hi Harry,
      How are your projects going? It’s been a long time since your last update….

      How do you think a service like our Mimo.vn fits in the scope of things? We’d love to hear about your thoughts and suggestions for us!

    • Tun Nguyen 2:03 pm on February 25, 2011 Permalink | Reply

      excellence 🙂

  • HarryD 6:18 pm on December 11, 2007 Permalink | Reply
    Tags: , Vietnamese web 2.0 clones   

    Vietnamese Dotcom of the Year 2007: IDG’s 18 “ventures”!? – PART I 

    This is not going to give a prediction on the looming TIME’s Person of the Year 2007 but a borrowing of their brilliant concept to Vietnam’s dotcom landscape.

    If 2007 was remembered as a year that Vietnamese Internet startups going mainstream, then it is IDGVV’s activities and their “ventures” that attracted the most attention. No doubt IDGVV and its investee companies should be named Vietnamese Dotcom of the Year 2007.

    However, this is not the total sum of equal parts: some of the companies in this team are highly successful, some has lost all its IDG halo effect, and some are half way checking direction to a light at the end of a tunnel. Hereunder is a brief scorecard of key players in alphabetical order.

    Aha.vn
    This CNet clone is adding more exclusive contents to its technology portal with news articles, shopping comparison features, video clips, product reviews. Actually Aha.vn has created some really good contents. However, it is having difficulty attracting a critical mass user base and finding a relevant revenue model. Creating quality contents like Aha should requires a lot of capital spending and editorial competency. In 2007, Aha hasn’t made any considerable progress in terms of product and customer acquisition. Meanwhile, Thegioididong and other mobile phone/computer retailers in Vietnam with decent revenues are creating even more attractive contents than Aha.vn. Expecting quite a long time before Aha.vn craft a value proposition that is attractive enough to Vietnamese Internet users and advertisers, and strong enough to fend off mentioned competitors. Now DDTH is acquired by VinaGame, maybe Thegioididong should use some small change from its $4.5 million funding from Mekong Capital to acquire Aha.vn so that all Aha, IDG, Thegioididong and Mekong Capital can say aha all day.
    2007 Scorecard: C+

    Chodientu
    Chodientu is finding a reality that replicating a solid business model from the United States is not an easy task. It has made almost no progress in moving mainstream and acquires more customers. Moreover, it is still not completely recovered from the Huy Remy hacking scandal that tainted its founder, the companies and its stakeholders. Now ebay has launched a Vietnamese version, the rumour that Chodientu is negotiating a 1 million sell out to eBay seems unrooted. PeaceSoft would have to work very hard or its ebay Vietnam’s dream will evaporate and it would become the most clamorous web failure in Vietnam’s Internet history.
    2007 Scorecard: C-

    Clip.vn
    Clip.vn has made some good progress in customer acquistions and product improvement in 2007. It has been experimenting with in video banner ads but with limited success and the clientele is only restricted to few small advertisers. However, Clip.vn should be careful with other YouTube clones that are preparing their inroads. Looking to China where there are hundreds of YouTube clones that no one has been successful and is desperately waiting for Google’s acquisition, Clip.vn would have many challenges ahead.
    2007 Scorecard: A-

    Cyvee
    This LinkedIn clone had a solid business model, a good start, a promising platform, and more than adequate funding. Therefore, Cyvee is well positioned to become one of the most successful web 2.0 stories in Vietnam. However, Cyvee is having some challenges crafting a tangible value proposition to its core business executive audience. To preempt a slowdown in customer’s acquisition and traffic curve, Cyvee is launching heavy but costly advertising programs. So far it has recorded some early success, however the long term vitality remains to be seen.
    2007 Scorecard: A-

    Coming next: I will write on Cyworld Vietnam, Diadiem, GFM, SanOTC, VC Corp

     
    • Sonny 12:19 am on December 12, 2007 Permalink | Reply

      First, thanks for the interesting reviews.

      Second, “DDTH is acquired by VinaGame”, is it official or just rumor? Can you please give me any source of this info?

      Last, we all know not every video-sharing site will become another YouTube. Clip.vn is not really expecting a M&A, we want to build a sustainable business with Clip.vn. That’s the reason it experiments with ads very soon (8 months after launch). Clip.vn wants to prove its business model by making real money right from the beginning.

      Profit is the reason of existence of any business, isn’t it?

      Actually, among Web 2.0 Vietnamese companies, I believe Clip.vn is one of the first being able to monetize from online ads as a platform.

      (disclosure: I’m working for Vega, Clip.vn’s owner)

    • Roy 7:53 am on December 12, 2007 Permalink | Reply

      After reading some articles about Dream Viet, i have spent some time to find out some info about its core business. Surprisingly, it is a CNet’s clone. What ‘s more, Aha’s appearance looks the same CNET even though it was changed later.

      Btw, DDTH means “diendantinhoc”. If correct, i am so excited to see how much a VC is willing to pay for a forum in Vietnam.
      Thanks for your time. Best regards!

    • Tuấn - CSS questions 2:18 pm on December 16, 2007 Permalink | Reply

      All DDTH member will be so amazing when someone come to them and post a hot news “DDTH is acquired by VinaGame”. It may be the 1st scandal of this year in DDTH :D. Maybe I’ll reg a new nick and try it? shouldn’t I? We’ll know the truth from DDTH’s admin reaction. 😀

    • Hồng Quang 7:31 am on December 17, 2007 Permalink | Reply

      I’ve used Aha and found it quite useful — price comparison from many sources provides us overview of market.

      Chodiendu, in contrast, is not very impressive. Over a year ago, one of my friends, who is educational book publisher, submitted stuff to chodientu for 3 months and the result, you can guess, was no sales at all.

      About DDTH, I think, VinaGame bought it to get user base for Zing strategy — never know it’s smart or silly but if I had an account in the forum, I would not feel happy (in fact, I had one long ago) .

    • Spirit 9:54 pm on January 6, 2008 Permalink | Reply

      Hi, i’m a friend of ViKhoa from ddth.com. I don’t think VinaGame aquired ddth. What i know they just put their ads and VK also take some relationship from there.

      Now, VK’s working for VNG. But, he works with GAME, not Zing. Hope you can understand what i say.

    • Spirit 10:02 pm on January 6, 2008 Permalink | Reply

c
Compose new post
j
Next post/Next comment
k
Previous post/Previous comment
r
Reply
e
Edit
o
Show/Hide comments
t
Go to top
l
Go to login
h
Show/Hide help
shift + esc
Cancel